DLG deciphers the consumer demand for Haute Horlogerie brands

2012/01/17 Posted by admin News

Geneva, January 19, 2012 – Every year at the occasion of the Salon International de la Haute Horlogerie (SIHH), Digital Luxury Group unveils the results for the 15 brands in the Haute Horlogerie category of the WorldWatchReport™, the leading market research in the luxury watch industry. The full edition of the report, which covers 40 brands and 20 markets worldwide, will be available next March at Baselworld. The WorldWatchReport™ is based on millions of intentions expressed independently and anonymously by consumers searching for luxury watch brands through the world’s leading search engines (Google, Bing, Yandex, and Baidu). The exclusive analysis …

WorldWatchReport 2012 – Main enhancements

2012/01/02 Posted by admin News

In order to continue to fulfill its mission to help the overall industry improve its knowledge of consumer behavior and preferences at an international level, the World Watch Report 2012 includes more brands in a wider range of markets and additional business metrics. The 2012 edition is also presented in a different format with a brand- new website, as well as a new corporate identity. Outlined below are the main enhancements to this year’s report: The scope of the analysis has increased significantly from 25 brands to 40 brands and from 10 to 20 international markets, to address the growing international …