Swiss Watchmakers Have One Eye on Apple (NY Times)

There are lots of reasons why the Swiss watch industry has, in theory, at least, nothing to fear from the Apple Watch. After all, a $20,000 mechanical watch from Geneva is more than a way to tell the time. It is, as advertisements say, an heirloom that derives its value from aesthetics and craftsmanship, not an electronic device vulnerable to obsolescence in a few years or even a few months.