Carl F. Bucherer reconfigures digital, social efforts to build out awareness (Luxury Daily)

Swiss watchmaker Carl F. Bucherer has unveiled a new brand image that emphasizes the importance of a strong digital and social media presence. For the digital rebranding of its brand, Carl F. Bucherer worked with Digital Luxury Group on a series of efforts that have heightened the watchmaker’s awareness through a revamped Web site, establishing a community of brand ambassadors and fortifying its placement on social channels, among other tactics.