Methodology
The WorldWatchReport™ Benchmark is based on a sample of 77 million web sessions recorded on luxury watch brands websites over the designated period. Data is extracted from Google Analytics for sites with similar type of functionalities and all data is then anonymized, normalized, and aggregated in order to highlight general industry trends.
For websites that don’t have e-commerce enabled, store locator traffic (thanks to the findings of other studies) is determined to be directly correlated with offline sales. It is considered here as the common conversion point highlighting web traffic’s potential impact on sales.