Historically, the watchmaking industry had little culture of market research. Brands were almost exclusively relying on their network of retailers to gather indirect consumer feedback. The advent of the Internet introduced a new paradigm in the industry.
Every day, millions of watch aficionados go online and search for watch-related products. Yet, prior to the WorldWatchReport™, no industry tools or statistics were available which could track the main preferences and current topics to understand the online behavior of the watch clientele.
In 2004, Digital Luxury Group – formerly IC-Agency Geneva – seized the opportunity to develop the first market research entirely based on intentions spontaneously and anonymously expressed by consumers on the Internet.
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