Historically, the watchmaking industry had little culture of market research. Brands were almost exclusively relying on their network of retailers to gather indirect consumer feedback. The advent of the Internet introduced a new paradigm in the industry.
Every day, millions of watch aficionados go online and search for watch-related products. Yet, prior to the WorldWatchReport™, no industry tools or statistics were available which could track the main preferences and current topics to understand the online behavior of the watch clientele.
In 2004, Digital Luxury Group – formerly IC-Agency Geneva – seized the opportunity to develop the first market research entirely based on intentions spontaneously and anonymously expressed by consumers on the Internet.
Key highlights from the previous editions are available below.