The leading market research in the luxury watch industry. Since 2004.
About the report.
The WorldWatchReport™ tracks the performance of 60+ luxury watch brands across 20 markets, based on millions of intentions expressed by consumers looking for luxury watch related products in the world’s most popular search engines. The 2013 report will be made available at Baselworld, the world watch and jewellery show.
Unbiaised consumer-centric market research
The WorldWatchReport™ is based on more than 1.1 billion anonymous and unbiased consumer intentions spontaneously expressed by watch aficionados searching for luxury watch brands online.
Based on proprietary technology
Consumer intentions are collected and processed using Digital Luxury Group’s proprietary technology DemandTracker™ and analyzed by our team of research specialists. Read more about the methodology »
Includes contributions from renowned industry experts
The report includes contributions from renowned and carefully selected industry experts: marketing managers, analysts, journalists and retailers. Meet our contributors »
Affirmed by the most iconic luxury watch brands
Every year, the most famous luxury watch brands acquire the WorldWatchReport™ to gain exclusive insights into brand performance.
Here are the main benefits identified by the companies that are purchasing the report.
| Department | How do you use the WorldWatchReport? |
|---|---|
| Executives/Top Management | Obtain factual elements to help make strategic decisions. Gain insights about global opportunities and threats. |
| Marketing/Communication | Improve the integration of the Internet into commercial strategy. Measure communication effectiveness. Identify the positioning and perception of the brand in key markets. |
| Legal Decision Makers | Be informed of the latest threats related to brand equity and reputation. Take appropriate measures to reduce risks (e.g. counterfeiting, position squatting, etc.) |
| Internet Managers | Increase organizational awareness of the strategic role of the Internet. Initiate relevant actions (e.g. SEO/SEM campaigns) based on effective consumer demand. |
| Retail/distribution Managers | Optimize distribution according to effective demand. Encourage sales by directing more prospects to authorized retailers. |
Tailored to your needs
The WorldWatchReport™ will be launched in time for Baselworld, the largest watch and jewellery show in the world. The report is available in 3 main editions to address the various needs of the luxury watch industry. Digital Luxury Group also provides custom data related to specific brands upon request.
Full edition +
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Full edition |
Market Focus edition |
Highlights |
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The WorldWatchReport is the undisputed barometer of digital intelligence for watch marketing.
Gregory Pons, Business Montres
The WorldWatchReport represents an advanced seismograph, which can identify the many fractures in our watch world—a world that is in a permanent state of agitation.
Pierre Maillard, Europa Star
62 brands
A. Lange & Söhne, Audemars Piguet, Baume & Mercier, Bell & Ross, Blancpain, Bovet, Breguet, Breitling, Bremont, Bulgari, Carl F Bucherer, Cartier, Chanel, Chaumet, Chopard, Concord, Corum, De Bethune, Dior, Ebel, Eberhard, Franck Muller, Frédérique Constant, Girard-Perregaux, Glashütte Original, Graham, Greubel Forsey, Harry Winston, Hermès, Hublot, IWC, Jacob & Co, Jaeger-LeCoultre, Jaquet Droz, Longines, Louis Erard, Louis Vuitton, Maurice Lacroix, Montblanc, Omega, Panerai, Parmigiani, Patek Philippe, Perrelet, Piaget, Rado, Ralph Lauren, Raymond Weil, Richard Mille, Roger Dubuis, Rolex, Romain Jerome, Sinn, Tag Heuer, Technomarine, Tiffany & co, Tudor, Ulysse Nardin, Vacheron Constantin, Van Cleef & Arpels, Vulcain, Zenith.
20 markets
Brazil, China, France, Germany, Hong Kong, India, Italy, Japan, Mexico, Qatar, Russia, Saudi Arabia, Singapore, Spain, Switzerland, Thailand, Taiwan, United Kingdom, United Arab Emirates, United States.
4 search engines
Google, Bing, Yandex, Baidu (representing more than 85% of the share of searches in the countries covered by the report)
Precious Partners
The WordWatchReport™ is published since 2004 by Digital Luxury Group in partnership with Europa Star and the support of la Fondation de la Haute Horlogerie.
