The leading market research in the luxury watch industry. Since 2004.

About the report.

The WorldWatchReport™ tracks the performance of 60+ luxury watch brands across 20 markets, based on millions of intentions expressed by consumers looking for luxury watch related products in the world’s most popular search engines. The 2014 report will be made available at Baselworld, the world watch and jewellery show.

Unbiaised consumer-centric market research

The WorldWatchReport™ is based on more than 1.1 billion anonymous and unbiased consumer intentions spontaneously expressed by watch aficionados searching for luxury watch brands online.

Based on proprietary technology

Consumer intentions are collected and processed using Digital Luxury Group’s proprietary technology DemandTracker™ and analyzed by our team of research specialists. Read more about the methodology »

Includes contributions from renowned industry experts

The report includes contributions from renowned and carefully selected industry experts: marketing managers, analysts, journalists and retailers. Meet our contributors »

Affirmed by the most iconic luxury watch brands

Every year, the most famous luxury watch brands acquire the WorldWatchReport™ to gain exclusive insights into brand performance.

Here are the main benefits identified by the companies that are purchasing the report.

Department How do you use the WorldWatchReport?
Executives/Top Management Obtain factual elements to help make strategic decisions.
Gain insights about global opportunities and threats.
Marketing/Communication Improve the integration of the Internet into commercial strategy.
Measure communication effectiveness.
Identify the positioning and perception of the brand in key markets.
Legal Decision Makers Be informed of the latest threats related to brand equity and reputation.
Take appropriate measures to reduce risks (e.g. counterfeiting, position squatting, etc.)
Internet Managers Increase organizational awareness of the strategic role of the Internet.
Initiate relevant actions (e.g. SEO/SEM campaigns) based on effective consumer demand.
Retail/distribution Managers Optimize distribution according to effective demand.
Encourage sales by directing more prospects to authorized retailers.

Tailored to your needs

The WorldWatchReport™ is launched each year at Baselworld, the largest watch and jewellery show in the world.  The new quarterly format provides a unique perspective on the evolution of  the most important KPIS every 3 months. Additionally, subscribors will receive as part of each quarterly report, personalized Watch Intelligence Dashboards, which include brand insights, benchmarks with predetermined competitors, markets etc.

WorldWatchReport 2012

The WorldWatchReport is the undisputed barometer of digital intelligence for watch marketing.

Gregory Pons, Business Montres

 

The WorldWatchReport represents an advanced seismograph, which can identify the many fractures in our watch world—a world that is in a permanent state of agitation.

Pierre Maillard, Europa Star

62 brands

A. Lange & Söhne, Audemars Piguet, Baume & Mercier, Bell & Ross, Blancpain, Bovet, Breguet, Breitling, Bremont, Bulgari, Carl F Bucherer, Cartier, Chanel, Chaumet, Chopard, Concord, Corum, De Bethune, Dior, Ebel, Eberhard, Franck Muller, Frédérique Constant, Girard-Perregaux, Glashütte Original, Graham, Greubel Forsey, Harry Winston, Hermès, Hublot, IWC, Jacob & Co, Jaeger-LeCoultre, Jaquet Droz, Longines, Louis Erard, Louis Vuitton, Maurice Lacroix, Montblanc, Omega, Panerai, Parmigiani, Patek Philippe, Perrelet, Piaget, Rado, Ralph Lauren, Raymond Weil, Richard Mille, Roger Dubuis, Rolex, Romain Jerome, Sinn, Tag Heuer, Technomarine, Tiffany & co, Tudor, Ulysse Nardin, Vacheron Constantin, Van Cleef & Arpels, Vulcain, Zenith.

20 markets

Brazil, China, France, Germany, Hong Kong, India, Italy, Japan, Mexico, Qatar, Russia, Saudi Arabia, Singapore, Spain, Switzerland, Thailand, Taiwan, United Kingdom, United Arab Emirates, United States.

4 search engines

Google, Bing, Yandex, Baidu (representing more than 85% of the share of searches in the countries covered by the report)

Precious Partners

The WordWatchReport™ is published since 2004 by Digital Luxury Group in partnership with Europa Star and the support of la Fondation de la Haute Horlogerie.