The WorldWatchReport™ tracks the performance of 60+ luxury watch brands across 20 markets, based on millions of intentions expressed by consumers looking for luxury watch related products in the world’s most popular search engines. The 2014 report will be made available at Baselworld, the world watch and jewellery show.
The WorldWatchReport™ is based on more than 1.1 billion anonymous and unbiased consumer intentions spontaneously expressed by watch aficionados searching for luxury watch brands online.
Consumer intentions are collected and processed using Digital Luxury Group’s proprietary technology DemandTracker™ and analyzed by our team of research specialists. Read more about the methodology »
The report includes contributions from renowned and carefully selected industry experts: marketing managers, analysts, journalists and retailers. Meet our contributors »
Every year, the most famous luxury watch brands acquire the WorldWatchReport™ to gain exclusive insights into brand performance.
Here are the main benefits identified by the companies that are purchasing the report.
|Department||How do you use the WorldWatchReport?|
|Executives/Top Management||Obtain factual elements to help make strategic decisions.
Gain insights about global opportunities and threats.
|Marketing/Communication||Improve the integration of the Internet into commercial strategy.
Measure communication effectiveness.
Identify the positioning and perception of the brand in key markets.
|Legal Decision Makers||Be informed of the latest threats related to brand equity and reputation.
Take appropriate measures to reduce risks (e.g. counterfeiting, position squatting, etc.)
|Internet Managers||Increase organizational awareness of the strategic role of the Internet.
Initiate relevant actions (e.g. SEO/SEM campaigns) based on effective consumer demand.
|Retail/distribution Managers||Optimize distribution according to effective demand.
Encourage sales by directing more prospects to authorized retailers.
The WorldWatchReport™ is launched each year at Baselworld, the largest watch and jewellery show in the world. The new quarterly format provides a unique perspective on the evolution of the most important KPIS every 3 months. Additionally, subscribors will receive as part of each quarterly report, personalized Watch Intelligence Dashboards, which include brand insights, benchmarks with predetermined competitors, markets etc.